JackaL
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[UX/UI] The "Z-Pattern" for SaaS Landing Page Conversions
Heatmap data shows that users do not read landing pages; they scan them. If your SaaS landing page has a low conversion rate, you are likely ignoring the psychological "Z-Pattern" of eye tracking.
How to Structure the Z-Pattern:
The human eye naturally scans western websites in the shape of a Z.
Heatmap data shows that users do not read landing pages; they scan them. If your SaaS landing page has a low conversion rate, you are likely ignoring the psychological "Z-Pattern" of eye tracking.
How to Structure the Z-Pattern:
The human eye naturally scans western websites in the shape of a Z.
- Top Horizontal (Point 1 to 2): Logo on the top left, primary Call to Action (CTA) button on the top right ("Get Started").
- Diagonal (Point 2 to 3): A massive, compelling Hero Headline in the center of the screen that immediately states the value proposition.
- Bottom Horizontal (Point 3 to 4): A sub-headline explaining *how* it works on the bottom left, leading directly to a large email input form or final CTA button on the bottom right.